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Your Bullseye Audience is the one niche audience to whom your expertise or product will add more value than anyone else. By writing for them, you create maximum impact without excluding anyone. Imagine a dart board. In the middle – the Bullseye – is a narrowly defined, niche audience, e.g. “SaaS founders with a live […]
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Let me show you a magic trick. I can read your mind. Think about something that frustrates you with Twitter. Think about it hard. Let’s see… Does it happen right after you post that perfectly crafted tweet you came up with in the shower and spent 47 minutes writing? Does it have to do with […]
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As a SaaS founder, you know that marketing is essential for the success of your business. But with so many options out there, it can be overwhelming to figure out where to focus your efforts. That’s where we come in! In this post, I’m listing the absolute minimum you need to figure out before doing anything else. YES, even before adding the Dark Mode feature to your app!
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When it comes to email marketing, there are a few legal and ethical considerations that SaaS founders need to be aware of – and no, we’re not just talking about the fact that it’s illegal to send your ex-girlfriend a barrage of emails with subject lines like “I miss you” or “Please take me back.” […]
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As a SaaS marketer, it’s essential to track the right metrics and KPIs to ensure your marketing efforts are driving growth and success for your business. But with so many metrics to choose from, it can be overwhelming to know which ones to focus on. In this blog post, we’ll take a deep dive into […]
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If you’re a SaaS founder trying to decide between MailerLite and ConvertKit for your email marketing needs, you probably feel like you’re stuck between a rock and a hard place (or, in this case, two seemingly identical email marketing platforms). But fear not, dear reader, because I’m here to help choose the right newsletter software […]
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How is your newsletter connected to your SaaS product? The answer to that question might seem complicated at first. But most certainly, you already have the answer. Every product, service, or SaaS is built to solve a problem. But as you know, most people don’t like being sold to. Constantly trying to hammer people with […]
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Opposed to any social media platform – you completely own your mailing list. It means you can download it and all the information at any time. If you need change and a feature your current newsletter provider doesn’t have, you can move it to another. Even though it is quite a hassle to do this, […]
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Yesterday, I received a reactivation email from Yoast – a SaaS helping you to rank your website higher through SEO. I paid for the PRO version a while back and can’t remember why I didn’t renew. The email didn’t make me want to use it again. So I improved it to convert (me) better! DISCLAIMER! […]
