How is your newsletter connected to your SaaS product?

The answer to that question might seem complicated at first. But most certainly, you already have the answer. 

Every product, service, or SaaS is built to solve a problem. But as you know, most people don’t like being sold to. Constantly trying to hammer people with why your product is the best is extremely time-consuming, very expensive (how much do you imagine toilet paper brands spend each year to make people pick their roll-of-white-paper-in-plastic instead of the one next to it on the shelf?), and quite inefficient.

Opposed to any social media platform – you completely own your mailing list. It means you can download it and all the information at any time. If you need change and a feature your current newsletter provider doesn’t have, you can move it to another.

Even though it is quite a hassle to do this, especially if you’ve built automations and email templates. It might also damage your open rates, as sending from a new provider might make you get caught in more spam filters. So when you choose your newsletter service, it is good to think a bit into the future and prepare for your possible needs.