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The Twitter Algorithm works in mysterious ways.
Sometimes tweets just take off, and it is hard to really know why. But there are a few tricks for maximizing the chance of your tweets – or in this case, Twitter threads – going viral.
How does the Twitter algorithm work?
Just like all social platforms, the Twitter algorithm change constantly. What it does, is trying to show you what you like the most – depending on what you’ve liked and consumed before. If you are following thousands of accounts, it would be impossible to scroll through everything, so the algorithm tries to show you what it thinks you would enjoy.