How to market when you don't want to…
Any big business consists of a lot of different departments. Sales, IT & website, economy, HR, (social media) marketing and besides that they need people to do what the company is actually marketing themselves to do!
Puh!
That is quite a handful, right?
Well, what about running a small coaching or PT business then? By yourself? Gaaaaah! *head exploding smiley*
The Chicken or the Egg - which came first? Scientists, philosophers, and groups of friends that just ordered their 11th round of beers all had their go at coming up with an answer.
In recent days, the ancient question has gotten a modern-day equivalent.
Content or product - which should come first?
Last weekend, I finished a typing marathon at my desk. I wrote and published an sellable e-book in 24 hours!
For the last 13 years, I've been selling working with clients as a freelancer and consultant, selling exclusively my services - i.e I'll have to put work into every assignment I do.
You might not have thought about it too much, but selling a service by the hour (as a writer, designer, coach etc) is a premium product!
It is not cheap (unless you priced it waaay to low) and shouldn’t be. Your knowledge is extremely valuable to someone without that same knowledge and you should price it accordingly.
But because of the relatively high price, not everyone will hire you – even if your work would add value to their business or life.
Whether you are a freelancer, consultant or in any way know how to do something that others are in need of; having a digital educational product, will help you in many areas of your business!