As a SaaS founder, you know that marketing is essential for the success of your business. But with so many options out there, it can be overwhelming to figure out where to focus your efforts. That’s where we come in! In this post, I’m listing the absolute minimum you need to figure out before doing anything else. YES, even before adding the Dark Mode feature to your app!
When it comes to email marketing, there are a few legal and ethical considerations that SaaS founders need to be aware of – and no, we’re not just talking about the fact that it’s illegal to send your ex-girlfriend a barrage of emails with subject lines like “I miss you” or “Please take me back.”
As a SaaS marketer, it’s essential to track the right metrics and KPIs to ensure your marketing efforts are driving growth and success for your business. But with so many metrics to choose from, it can be overwhelming to know which ones to focus on.
In this blog post, we’ll take a deep dive into the top three KEY SaaS marketing metrics that every business should track: Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), and Customer Churn Rate.
If you’re a SaaS founder trying to decide between MailerLite and ConvertKit for your email marketing needs, you probably feel like you’re stuck between a rock and a hard place (or, in this case, two seemingly identical email marketing platforms).
But fear not, dear reader, because I’m here to help choose the right newsletter software for your SaaS business! In this hilarious (okay, maybe not hilarious, but definitely informative) blog post, I’ll compare MailerLite and ConvertKit on pricing, features, ease of use, and customer support, to help you make an informed decision.
How is your newsletter connected to your SaaS product?
The answer to that question might seem complicated at first. But most certainly, you already have the answer.
Every product, service, or SaaS is built to solve a problem. But as you know, most people don’t like being sold to. Constantly trying to hammer people with why your product is the best is extremely time-consuming, very expensive (how much do you imagine toilet paper brands spend each year to make people pick their roll-of-white-paper-in-plastic instead of the one next to it on the shelf?), and quite inefficient.
Opposed to any social media platform – you completely own your mailing list. It means you can download it and all the information at any time. If you need change and a feature your current newsletter provider doesn’t have, you can move it to another.
Even though it is quite a hassle to do this, especially if you’ve built automations and email templates. It might also damage your open rates, as sending from a new provider might make you get caught in more spam filters. So when you choose your newsletter service, it is good to think a bit into the future and prepare for your possible needs.
It doesn’t matter what the ‘gurus’ say. There’s no one-size-fits-all for newsletters. Even in the same industry, two newsletters will return different outcomes for the same content, wording, or CTA’s.
If you want to improve your newsletter continuously – both the value you give to your subscribers and the ROI you are getting yourself – you need to test different variables.
Yesterday, I received a reactivation email from Yoast – a SaaS helping you to rank your website higher through SEO.
I paid for the PRO version a while back and can’t remember why I didn’t renew. The email didn’t make me want to use it again. So I improved it to convert (me) better!
In 2018, Facebook made a huge change in its algorithm (that decides what you see in your feed and who will see what you post).
From one day to another, most companies saw their traffic from Facebook to their website cut in half. It dropped by more than 50%.
These kinds of changes are made all the time, on all social platforms.
In May 2019, Harry Dry posted his first marketing blog post on his website, Marketing Examples. At that moment, he did not have an existing audience and any subscribers on his mailing list. One year later, his list exceeded 19 000 subscribers.
During that first year, he developed a system that made it possible to use the same piece of content on multiple platforms and made sure that as many people as possible would sign up for his newsletter.