Email Marketing for SaaS Companies
Yesterday, I received a reactivation email from Yoast – a SaaS helping you to rank your website higher through SEO.
I paid for the PRO version a while back and can’t remember why I didn’t renew. The email didn’t make me want to use it again. So I improved it to convert (me) better!
In 2018, Facebook made a huge change in its algorithm (that decides what you see in your feed and who will see what you post).
From one day to another, most companies saw their traffic from Facebook to their website cut in half. It dropped by more than 50%.
These kinds of changes are made all the time, on all social platforms.
In May 2019, Harry Dry posted his first marketing blog post on his website, Marketing Examples. At that moment, he did not have an existing audience and any subscribers on his mailing list. One year later, his list exceeded 19 000 subscribers.
During that first year, he developed a system that made it possible to use the same piece of content on multiple platforms and made sure that as many people as possible would sign up for his newsletter.
Somewhat 500 years ago, we started to accept (or at least some of us) that the Earth was not the center of the universe. Knowing this meant that we could start to really understand what was happening around us. How other parts of the universe are connected to us.
It is quite easy to understand why people believed we being the middle point of everything – naturally, you see the world from where you stand, and it takes a lot of effort and empathy to look at it from any other angle.
Having your newsletter following a defined and clear format not only makes it easier for you to write it. It also makes the value in it much more apparent for people on the verge of signing up for your newsletter.
By showing how you deliver the value makes it easier to see what’s in it for them. Promising “industry news,” “curated links,” or “business tips” is very vague and doesn’t give them a clear image of how they will gain from signing up to your newsletter.
Just because your newsletter is free, doesn’t mean people will automatically subscribe to it. We guard our inbox space carefully, and giving away our email isn’t something we take easy on.
Getting people to the sign-up page for your mailing list or newsletter can be very costly and time-consuming. You want to make sure that as many people as possible opt-in.
The Twitter Algorithm works in mysterious ways.
Sometimes tweets just take off, and it is hard to really know why. But there are a few tricks for maximizing the chance of your tweets – or in this case, Twitter threads – going viral.
Just like all social platforms, the Twitter algorithm change constantly. What it does, is trying to show you what you like the most – depending on what you’ve liked and consumed before. If you are following thousands of accounts, it would be impossible to scroll through everything, so the algorithm tries to show you what it thinks you would enjoy.
With millions of social platforms and information outlets in existence – and more popping up every day – it is getting increasingly tough to choose where to get your quality content fix!
Because of this, people are getting more inclined to pay for quality content – and to have it delivered to them.
With so much going on the Internet, the main focus for any startup or entrepreneur should be to grow their email list.
Email? Why even bother?
Because your mailing list will:
?Help you grow your audience
?Automate the sales process
?Convert more leads to paying customers
? Give you a direct line of communication to your potential customers
Networking is an interesting thing.
You’re not growing your network for the sake of a bigger network.
The reason for growing your network is to gain access to other people’s networks!
The very first non-fiction book that I read – that really stuck – was Never Eat Alone by Keith Ferrazzi.