Email marketing vs content marketing – what’s the difference?

Jens Lennartsson on September 29, 2020

In May 2019, Harry Dry posted his first marketing blog post on his website, Marketing Examples. At that moment, he did not have an existing audience and any subscribers on his mailing list. One year later, his list exceeded 19 000 subscribers.

During that first year, he developed a system that made it possible to use the same piece of content on multiple platforms and made sure that as many people as possible would sign up for his newsletter.

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Understanding What Your Startup’s Customers Really Want

Jens Lennartsson on July 8, 2020

Somewhat 500 years ago, we started to accept (or at least some of us) that the Earth was not the center of the universe. Knowing this meant that we could start to really understand what was happening around us. How other parts of the universe are connected to us.

It is quite easy to understand why people believed we being the middle point of everything – naturally, you see the world from where you stand, and it takes a lot of effort and empathy to look at it from any other angle.

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8 Proven Ways to Structure your Newsletter for More Reads (with Examples)

Jens Lennartsson on May 21, 2020

Having your newsletter following a defined and clear format not only makes it easier for you to write it. It also makes the value in it much more apparent for people on the verge of signing up for your newsletter.

By showing how you deliver the value makes it easier to see what’s in it for them. Promising “industry news,” “curated links,” or “business tips” is very vague and doesn’t give them a clear image of how they will gain from signing up to your newsletter.

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Using your Newsletter to Make Your Tweets Viral

Jens Lennartsson on May 13, 2020

The Twitter Algorithm works in mysterious ways.

Sometimes tweets just takes off, and it is hard to really know why. But there are a few tricks for maximizing the chance of your tweets – or in this case, Twitter threads – going viral.

How does the Twitter algorithm work?

Just like all social platforms, the Twitter algorithm change constantly. What it does, is . If you are following thousands of accounts, it would be impossible to scroll through everything, so the algorithm tries to show you what it thinks you would enjoy.

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Microtribes – Build an Audience of Superfans That Will Help you Grow

Jens Lennartsson on January 22, 2020

The concept of tribes has been talked about in the marketing business for decades as a strategy to build and grow your audience.

By giving people a feeling of belonging, you are able to create more longlasting relationships, that will lead to customers returning.

But with a Microtribe, you as a No-Code entrepreneur are given a power similar to what the really big tech companies have.

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