Category: building an audience

If you wait until launch to gather an audience and build interest, you’ve wasted a lot of time. Waiting until you have a ”finished” (it’s never really finished, is it?) tool, is like waiting at a red light with your bike. When the light turns green, it’s gonna take a lot more energy to get rolling, compared to coming towards that red light and arriving just as it turns green – you just swoosh by!