MailerLite vs. ConvertKit: A Side-by-Side Comparison for SaaS Founders

If you’re a SaaS founder trying to decide between MailerLite and ConvertKit for your email marketing needs, you probably feel like you’re stuck between a rock and a hard place (or, in this case, two seemingly identical email marketing platforms).

But fear not, dear reader, because I’m here to help choose the right newsletter software for your SaaS business! In this hilarious (okay, maybe not hilarious, but definitely informative) blog post, I’ll compare MailerLite and ConvertKit on pricing, features, ease of use, and customer support, to help you make an informed decision.

So sit back, grab your favorite beverage, and let’s dive into the world of email marketing platforms!


One of the first things to consider when choosing an email marketing platform is the pricing. MailerLite offers a free plan for up to 1,000 subscribers, with paid plans starting at $10 per month for up to 1,500 subscribers. ConvertKit, on the other hand, does not offer a free plan and starts at $29 per month for up to 1,000 subscribers.

For SaaS founders with a small email list, MailerLite’s free plan may be a more cost-effective option. However, if you have a larger email list or need more advanced features, ConvertKit’s paid plans may be worth the extra cost.


When it comes to features, both MailerLite and ConvertKit offer a range of tools for creating and sending newsletters, automating email campaigns, and managing your email list. However, there are a few key differences between the two platforms.

MailerLite offers a drag-and-drop email builder, pre-designed templates, and the ability to create and manage multiple lists. It also offers a range of automation tools, including trigger-based automations, custom fields, and integrations with popular web forms and e-commerce platforms.

ConvertKit, on the other hand, focuses more on automation and segmentation. It offers a range of automation triggers, including opt-ins, purchases, and website activity, as well as customizable segments and tags to help you target your email campaigns. ConvertKit also includes a visual automation builder, which can make it easier to create and manage complex email sequences.

Overall, both MailerLite and ConvertKit offer a similar range of features, but ConvertKit’s focus on automation and segmentation may be more useful for SaaS founders looking to create targeted, personalized email campaigns.

Ease of use

When it comes to ease of use, MailerLite and ConvertKit are both relatively straightforward to set up and use. MailerLite offers a clean, user-friendly interface with a simple drag-and-drop email builder and clear instructions for creating and sending newsletters and automating email campaigns. ConvertKit’s interface is also easy to navigate, with a visual automation builder and a range of pre-designed templates to help you get started.

However, some users have reported that ConvertKit’s automation features can be complex and difficult to master, especially for beginners. If you’re new to email marketing, you may find MailerLite’s simpler automation tools more user-friendly.

Customer support

Both MailerLite and ConvertKit offer customer support through email and live chat, as well as a range of online resources, including tutorials, guides, and FAQs. However, ConvertKit offers a more comprehensive support system, with dedicated account managers and a larger team of customer support representatives available to help with any questions or issues you may have.

If you need a lot of support and guidance when setting up and using your email marketing platform, ConvertKit’s more comprehensive customer support may be a better fit for your business.


In conclusion, both MailerLite and ConvertKit are solid choices for SaaS founders looking for an email marketing platform. However, depending on your specific needs and preferences, one platform may be a better fit for your business than the other.

MailerLite offers a free plan and a user-friendly interface, but ConvertKit offers more advanced automation and segmentation tools, as well as comprehensive customer support. Ultimately, the best platform for you will depend on your budget, the size of your email list, and the specific features and tools you need to effectively manage your email marketing campaigns.