The Bullseye Method: Picking a Niche Without Closing any Doors

Picking a niche is f*cking scary.

It feels like you are closing the door on the rest of the world!

The Bullseye Audience Method lets you pick a niche without closing any doors!

Imagine a dart board. In the middle – the Bullseye – is a narrowly defined, niche audience, e.g., “SaaS founders with a live product and more than 1000 users.”

That is your Bullseye Audience. The one niche audience to whom your expertise or product will add more value than anyone else. By writing for them, you create maximum impact without excluding anyone.

The further from the bullseye you shave off traits from your definition: “SaaS founders with a live product” → “SaaS founders” → “Founders”.

How to Choose Your Bullseye Audience

The Bullseye Audience concept is a strategic approach to identifying and targeting the most valuable audience for your expertise or product. It revolves around pinpointing a highly specific and niche audience, often referred to as the “Bullseye,” and gradually expanding your reach without losing focus.

1. Defining Your Bullseye Audience:

Example: If you run a newsletter about digital marketing, your Bullseye Audience might be “E-commerce store owners specializing in organic skincare products.”

Niche Content for the newsletter: Share in-depth insights, case studies, and practical tips specifically relevant to organic skincare e-commerce businesses.

2. Defining your Expanding Audience:

Example: What’s interesting for your Bullseye Audience is also valuable for “E-commerce entrepreneurs.” Going even further, “Small business owners.”

Why choose the Bullseye Audience method?

1. Balance: You’ll be able to create niche content without closing the door for others.

2. Expertise: You can develop a deep understanding of your bullseye audience’s unique challenges while still maintaining relevance for the outer rings.

3. Growth Potential: You can expand your business by gradually adapting your product or service for the outer rings.