Category: Uncategorized

  • The Bullseye Method: Picking a Niche Without Closing any Doors

    The Bullseye Method: Picking a Niche Without Closing any Doors

    Picking a niche is f*cking scary. It feels like you are closing the door on the rest of the world! The Bullseye Audience Method lets you pick a niche without closing any doors! Imagine a dart board. In the middle – the Bullseye – is a narrowly defined, niche audience, e.g., “SaaS founders with a…

  • Retweets are dead. Long live the Comments.

    Retweets are dead. Long live the Comments.

    Let me show you a magic trick. I can read your mind. Think about something that frustrates you with Twitter. Think about it hard. Let’s see… Does it happen right after you post that perfectly crafted tweet you came up with in the shower and spent 47 minutes writing? Does it have to do with…

  • The Must-Have Ingredients of a Winning SaaS Marketing Plan (Or You’ll Be Eating Ramen for Dinner Every Night)

    As a SaaS founder, you know that marketing is essential for the success of your business. But with so many options out there, it can be overwhelming to figure out where to focus your efforts. That’s where we come in! In this post, I’m listing the absolute minimum you need to figure out before doing…

  • How to Build an Engaged Email List and Avoid the Spam Folder – a Guide for SaaS Companies

    When it comes to email marketing, there are a few legal and ethical considerations that SaaS founders need to be aware of – and no, we’re not just talking about the fact that it’s illegal to send your ex-girlfriend a barrage of emails with subject lines like “I miss you” or “Please take me back.”…

  • The 3 Must-Track SaaS Marketing Metrics: CAC, MRR, and Customer Churn Rate

    As a SaaS marketer, it’s essential to track the right metrics and KPIs to ensure your marketing efforts are driving growth and success for your business. But with so many metrics to choose from, it can be overwhelming to know which ones to focus on. In this blog post, we’ll take a deep dive into…

  • MailerLite vs. ConvertKit: A Side-by-Side Comparison for SaaS Founders

    If you’re a SaaS founder trying to decide between MailerLite and ConvertKit for your email marketing needs, you probably feel like you’re stuck between a rock and a hard place (or, in this case, two seemingly identical email marketing platforms). But fear not, dear reader, because I’m here to help choose the right newsletter software…

  • Why your SaaS business needs a newsletter.

    How is your newsletter connected to your SaaS product? The answer to that question might seem complicated at first. But most certainly, you already have the answer.  Every product, service, or SaaS is built to solve a problem. But as you know, most people don’t like being sold to. Constantly trying to hammer people with…

  • Choosing the best newsletter software for your SaaS business

    Opposed to any social media platform – you completely own your mailing list. It means you can download it and all the information at any time. If you need change and a feature your current newsletter provider doesn’t have, you can move it to another. Even though it is quite a hassle to do this,…